A New Era

As with women, men should not neglect skin care. The general impression is that most guys just scrape their face with a dull razor, jam a New Era for Men baseball cap onto their heads, and head out into the world looking like dudes. But in fact, smarter men are now taking care of their faces with more elaborate skin care products. Moisturizers and lotions are now being found in many men’s medicine cabinets, and rightly so, as looking one’s best is easier today than ever before.

The first step in men’s skin care is to determine what sort of skin your guy has, oily, dry, sensitive, or normal skin. The next step is to find products that are appropriate to that sort of skin. In our next piece we’ll talk about how to go about doing just that.